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RESEARCH AND MARKETING

A collection of research I have conducted for Main Event, Lorena and the HOT Fair.

Main Event Research Report

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This is a research report I, along with four other people, created for Main Event Waco. This report contains a(n):

 

  • Executive summary

  • Situation analysis

  • Primary research methods

  • Secondary research findings

  • Recommendations

  • Objectives

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This report serves as a precursor to our plans book.

Main Event Plans Book

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This plans book was presented to Main Event Waco. It was used implemented to reel in collegiate and corporate demographics. This plans book contains:

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  • An executive summary

  • Situation analysis

  • Primary research

  • Advertising objectives

  • Recommendations

  • Social media strategy

  • Potential sponsorships

  • Advertisement storyboarding

  • Paid media strategy

  • Promotional products

  • PR strategy

  • A budget for the proposed items

  • A media flow chart

Industry Silo Branding Analysis

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This is a research report made for the small town of Lorena. This report covers rural development, including:

 

  • Background

  • Rural lifestyles

  • Shopping small businesses

  • Lorena statistics

  • Target market

  • Competitor analysis

  • Tech trends

  • Recommendations

  • Goals

  • Marketing in rural communities

  • SWOT analysis

Lorena Creative Brief

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This is a creative brief created for an advertising campaign for a coffee shop in Lorena. It includes:

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  • Objectives

  • Problems and needs

  • Creative guidelines

  • Advertising proposal

  • Key benefits

  • Call to action

  • Promise takeaway

  • Support for claims

  • Consumer Insights

  • The target audience

  • Potential slogans

Lorena Plans Book

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This is a plans book for the Boujee Bean and Village Lamplighter from a capstone course in my undergrad. They each utilized our strategies to promote their business.

HOT Fair Primary Research Report: Primary Research

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This is a Primary Research Report from interview data about the HOT Fair in Waco, Texas.

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